So, you first land on a website that you may have been sent via email, Facebook, Twitter or another social media outlet and you immediately click away. Why?
What are the best traits of great Web sites? After you visit a site and find staying around, what makes you stay? Flashy graphics are nice and catchy, but the key traits that make a site work are more meaningful. A very common misconception of new companies and website owners taking on the Web is that if they put up a website, people will come to it. In order to have a popular site, you’ve got to offer something to the user: information, interactivity, fun, giveaways, something more than the words of “buy now”. Original content is very important. Users may come to your site once, but to keep them coming back you’ve got to have fresh original content.
The Web is an dynamic, interactive and rapidly ever-changing communications medium that your Website should reflect. Well-organized, edited, and timely original content set in an attractive, interactive, and consistent format are some traits of a great Website. If these elements are not there consider a re-design to more reflect a standard of good design.
Overall, website designs either get the Web or they don’t. Your Website should reflect the culture of the World Wide Web.